Pura Vida Bracelets

January 23, 2012

Pura Vida, or "the pure life," is what two college students ended up finding after traveling to Costa Rica following their graduation. On their amazing trip they had a chance encounter with a man who made and sold bracelets on the street. After falling for the design and the pure, simple meaning behind the bracelets, the two asked Jorge, the creator, to make them 400 to bring back to the US.



Long story short... this was the start of Pura Vida. The two college students continued and expanded their relationship with Jorge, contracting him and others to make way more than his initial 4-5 per week.



The company is unique because not only do they donate 1% of their profits to an organization that helps clean up the beaches and oceans across the world, but they also donate $1 of certain bracelets to specific charities. This is how I came across this great and unique company. When we were in California for Christmas my good friend Chris gave Steven and I red Pura Vida bracelets that benefit the American Heart Association.



I thought the bracelets were so cool and had such an awesome story behind them. They sell bracelets for a ton of causes and also in sports team colors and even college colors.


Steven and I wear ours all the time and I hope to continue to support this company in the future by purchasing bracelets for family and friends for whatever the occasion is!

Have you come across any other great companies recently?


6 comments:

  1. Pura Vida bracelets represent living life to the fullest and are meant to be a celebration of each day as a gift. If you share this principle, show it with a couple bracelets… or three, or four.

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    1. :) exactly! i can't wait to get a few more for myself!

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  2. What a neat concept! I'll definitely keep this company in mind when thinking of gifts. Thanks for sharing!

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  3. I always thought those bracelets had some sort of religious meaning, I see similar ones on some of my Indian co-workers here and thought they were related to Hindu somehow. So these are completely unrelated to that?

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    1. Some people do wear a single red string to ward off misfortune as part of Judaism's Kabbalah. That is the only string bracelet/ religious connection I have heard of.

      From what I know and have read about Pura Vida there is no religious connotation with their bracelets.

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